#C1- Corporate Sales professionals 1st role is of #hunter, He has to #CREATE opportunities and hence need to deep dive into market Opportunities . He/She will also need to create the need in the mind space of its customer organisation. It would essentially mean every step to the ladder of success on getting an order would depend upon the #C2 of Corporate Sales #CONVINCE. However good you may be but convincing them to believe you are offering the expectations is most #important. This can only happen when you look at your job as an opportunity to unfold and express oneself, and have an unflinching mission to serve by offering the best. You know your #Product and You have identified the #Need. Hence Become your prospects need supplier and create the demand. We all have read in economics that #Need only becomes demand when customer has #Willingness to buy. This is where How you #Convince matters the most and gives you an edge over your nearest #Competition. We must also remember One Shoe does not fit all in corporate Sales.
#C3 is most important of all which is primary reason of a continuous success. Before I talk about it I would like to mention what Our CEO Tarun Chugh Sir talked about in Bajaj Allianz Life #AnnualBusinessConvention2022.
#CustomerFirst is most important aspect of success in #CorporateBusiness and hence #Coordination becomes most important of all. One mistake that few of us may do post a successful sales closure is #ForgetYourCustomer. We leave #Servicing to another set of people who has not created the relationship which you have. and Hence it is important to be the face and Keep #CustomerFirst. As a Sales Executive you would get more success by servicing them and making them #Happy than closing and forgetting. Don't let your customer talk to multiple people, Be the #Face of Your organisation and #Coordinate for their need internally. I have heard many companies telling I am buying this from ABC because the #relationshipmanager is available all the times. I would thus conclude by saying Ensure #CustomerFirst. Its a proven fact that #CustomerReference and #LoyalCustomers gives much higher revenues than your #FirstTimeBuyer.
#BuildTheTrust & Ensure #CustomerFirst.
#3Cs #Create #Convince & #Coordinate #CustomerFirst #ManagementWisdom
2 comments:
Thanks for sharing the Mantra for success in corporate sales
Dear Rahul, excellent & very practical tips for newcomers making career in Marketing. But honestly speaking people like you who are honest, straight, extremely helpful & hardworking, are bound to get huge success in the career.
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