3 C's of Marketing

Marketing - A phenomena in itself has been a topic of research for many research scholars. Has been a specialisations for thousands and millions of Students and a profession for billions.

The basic nature of marketing says to create a need and convert it to demand with the various principles and immutable laws taught to marketeer's or learnt by them during there work . Slowly with a radical change in the market and functionality of marketeers marketing evolved itself from products to services. That is when 4 Ps of Kotler became 7 Ps adding the basics of service marketing to it.

This has converged to 4 C's with new thoughts and ideas of the who's and who's of marketing fraternity. The professors teachers and practitioners started preaching and practising it.

With the world moving into Recession all of us are looking for shortcuts. The values and ethics taught to us is taking a toll on our professional lives and we are cutting it short. We are essentially becoming pervert and slowly looking for shortcuts. Hence the idea of shortcuts has suggested me of a New Shortcut of 4 C's which I learnt recently. In fact one C of these 4 C's of marketing has been cut and these 3C's have been redefined.
The New definition of this abbreviation is
C- Convince (Sales traditionally is done by convincing the prospect, That's what we all learnt .. right,
C2- Second C is a distraughted form of convince and calls itself to confuse. In today's market if you are not able to convince one and you need to survive with the cut throat competition just confuse your customer.

C3- Last but not the least. If both your c's have failed and You still need to grab your customer you have to corrupt. Yes CORRUPT either the customer or the influencer who will induce the actual buyer to buy it and enable u get your target................
As in the current circumstances in any industry what will count is your figures/revenue that you have generated and not the efforts you have put in......

Believe me you.I also had a heavy heart writing this but Its true buddy..

With all the best to all my fellow marketeers

Rahul Chaurasia
rahulchaurasia@gmail.com